Friday, May 06, 2005


I tried Diet Coke Sweetened with Splenda today. It was vile.

I tried Coca-Cola C2 at its unveiling. I couldn’t stand it.

The new sweetening schemes — C2 is a sop to the low-carbohydrate trend and a midway drink, with calories between Classic Coke and Diet Coke — are meant to bring the flavors of the diet colas closer to the original. Cola makers think that’s necessary because America’s getting fatter, meaning diet drinks are sure to claim even more market share than they are already. Last year, sales of Diet Pepsi rose 6.7 percent and Diet Coke by 5 percent (although Coke products have more market share to start with).

At one time, I would have applauded the effort.

But having trod down the path of Diet Coke, arrived at the font of Caffeine Free Diet Coke and drunk deep, the flavor of the original is as offensive to me as that of, well, Pepsi, that sickeningly sweet syrup. Diet Coke has been around since 1982, and Caffeine Free Diet Coke was introduced a year later. Having introduced America to the delights of “diet” flavor and aftertastes, it seems a trifle unfair to ask people to start appreciating the rich, disgusting flavor of Classic Coke again.

I guess once you go lack, you can’t go back.


Anonymous said...

you want to hear something weird? I've been drinking Diet Pepsi for the free iTunes, and now all Diet Coke tastes awful to me. I guess I should check to see if it's the spenda thing. But, ew.

So Pepsi, you got me good with that iTunes promotion.

Scape7 said...

It was good thinking on Pepsi's part. I gnashed my teeth a bit over the fact that iTunes credit was lurking under the cap of the wrong cola ... but reminded myself that just buying a song on iTunes cost about the same amount as buying a Diet Coke ... and that I almost never buy anything on iTunes anyway.

So, thanks to Apple going with the wrong cola company and Coke doing something to make that happen (my guess is that Coke, the bigger company, had first refusal), my habits are unchanged. Also, at this point, my switching to Pepsi would have a whole legion of folks snickering at me.