Wainwright Bank is doing its best to put the funk in FDIC. Its corporate identity screams “rainbow coalition” with colors that can’t be found on any rainbow, projecting a gay-friendly, socially conscious image that goes so far as to ensure people know its 10 branches “are friendly places to visit.”
It’s sweet, and a little desperate.
The bank’s public transportation advertising, for instance, features a swirl of colored bubbles, each with a liberal selling point in pleasantly hippie-ish rounded typeface. One says Wainwright is one of the top 10 “green” banks.
Another says Wainwright is one of the top 11 lenders to women.
One of the top 11?
Um, it wouldn’t actually be No. 11, would it? Meaning one short of the top 10?