In something of a “Eureka!” moment, General Motors Corp. held a press conference at noon today that introduced the “crossover sport van.” What is a crossover sport van, undoubtedly soon to be known (at least by the company, if not by consumers) as a CSV?
Well, it’s a minivan that looks like a sport utility vehicle.
This is genius, since minivans are on the whole so much more safe and environmentally friendly and since SUVs are increasingly not intended for off-road use, or at least not taken off-road.
The question is whether the company’s clever effort will work. Will consumers fall for driving something safe and environmentally friendly when what they really want is something with a brand and presence that makes them feel big and dangerous? Perhaps the CSV will work spectacularly as knockoffs work in the fashion world ... or they might fail in the same way Americans eschew diet and exercise in favor of diet pills and liposuction.
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